If not, then it's time to refresh your displays with new products.
Think about why a client walks into your store or showroom. What do they want or need their lamp to do other than provide light?
4 Reasons Your Customers Buy Lamps
Are your clients stylish? Give them bright, colorful designs to satisfy their creative urge, while a lamp from our Lodge Collection is a perfect accent for a more natural decor.
2. Functional in the Kitchen
How about lamps that hold an iPad (for recipes or perhaps a favorite picture) or wine bottles? What a great way to illuminate the creative efforts of every chef or wine connoisseur!
3. Focal Point
Have a customer with an empty entry table? Encourage them to make a statement with a BOLD lamp shade on a new table lamp. Give them an added benefit to buy: stock lamps and shades that are made in America.
4. Moodsetter
Is your customer looking to light up a living room or a bedroom? It makes a difference! Asking the right questions will help you bring them to the best choice.
If your inventory selection is right on, then pat yourself on the back for truly knowing your customer. Brilliant. If not, mix up your selection. Try a new product category, such as nightlights.
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| New nightlights - click to view all designs.
Or simply re-merchandise for a fresh look: create vignettes that reflect your customers interests. Use our summer supplement to spot upcoming trends, and check out our New Products to see where you can provide lighting solutions to the top reasons a customer buys a lamp.
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Identifying your customers wants and coordinating your inventory to match their interests is an art. Choosing a reliable source with a broad and diverse product line is a smart decision that will make buying easier, creating results that are Simply Brilliant!
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sim·ply
ˈsimplē/
adverb
1. in a straightforward or plain manner.
2. without any question
bril·liant
ˈbrilyənt/
adjective
1. (of light or color) very bright and radiant.
2. exceptionally clever or talented.
2. exceptionally clever or talented.
