Inspired by the traditional theme for February - LOVE, Let's ask ourselves:
“How can we show the love to our customers?”
WHY? Because when customers feel loved, they will speak highly about your business. Word of mouth is still the best kind of advertising! So let's get into the HEART of HOW? The answer is simple: Provide outstanding customer service. But HOW? Here are some HELPFUL TIPS:
BE SHOW READY! You only get one chance to impress.
Stand outside, in front of your store; CLOSE your eyes and take a deep breath. Pretend you've never seen your store before... Now, open your eyes! Do you see a clean, organized, presentable stage? Does your staff LOOK ready? Are they smiling? Prepare for everyday as if it's opening night... and remember that it's showtime every time a customer walks past (and hopefully inside) your store.
10-4 Good Buddy: How to make a customer feel important.
Within 10 feet of approaching a customer, make EYE contact; within 4 feet of approaching a customer, SAY something to the customer. After finishing a conversation or on departure, APPRECIATE your customer. Think of them as your GUEST. Once they feel comfortable, they WILL come back to see you! Yay, for repeat business!
Practice makes perfect you see! You must repeat after me!
Every other sales staff meeting should include 15 minutes of practice. Pair sales people with a partner; one will be the customer and one, the sales person (reverse roles after half the time). To properly train staff to answer common and ridiculous questions, practice answering with an upbeat tone while smiling with your eyes! Salespeople who master this will have a lasting impression on every customer.
In summary, when responsive and informative sales staff treat your customers with appreciation and are ready for every "opening day & night", you'll make a lasting impression. Not only will they be back for more, but your business will grow by customers spreading the word. See, LOVE does make the world go round and round!
