Wednesday, August 20, 2014

Are you "plugged in" to your customer's accessory needs?


Since lamps are an integral part of any well designed room, it's important to understand what your customer is looking for in a lamp both functionally and decoratively.  Different rooms require different types of light with each room having its own personality or decorating style. 

We at AHS Lighting & Home Decor want to help you show your customers how to choose the best lamp to fulfill their needs. Here are a few tips along with the latest lamps in the home fashions and accessories market to get you started.  

  Use Table & Floor Lamps in the Family or Living Room 

Industrial chic lamp with metal mesh shade.
Lamps in these rooms are usually both prominent and key to illuminating the room. Our new collection of "industrial chic" table lamps with metal mesh shades will certainly make a statement. 

While the new "industrial" look is not for everyone, it's easy to find a lamp that suits the diversity of your customers' tastes from the many Collections that AHS offers. (Shop Traditional, Vintage, Euro, Coastal, Homespun and more on our website.)







Floor lamps can be paired with matching
table lamps for increased sales.
Floor lamps are another option to consider for providing ambient lighting with a decorative touch to the living or family room. We've saved you time by coordinating floor lamps with matching table lamps in our Combo Packages. You also save 10% when buying Combo Packs.

Build multiple sales and add top line revenue to your store by passing these savings on to your customers. 

 

 

 

Use Accent Lamps to Anchor a Bathroom's Theme

The bathroom is a great spot for small accent lamps to provide ambiance and to anchor the room's theme. Are your customers looking to complete a French Country look? If so, our rooster lamps will add that finishing touch while providing accent lighting. 










Many customers like the botanical or natural look for their powder rooms. Bird lamps are a perfect accent for finishing a room with a touch of nature. Finding the perfect accent lamp will bring the decor of the room together and will make your customers happy!



Mix & Match Shades and Lamp Bases to Personalize Lighting in the Bedroom


Bedrooms are where many of your customers use lamps for ambient lighting as these rooms usually lack enough overhead lighting to provide ample light. Table lamps work great on nightstands and dressers, providing both task lighting and charm to one's decor. 

For a personal touch, suggest creating a unique lamp from our Mix & Match Collection (a more profitable option for you). Our fun fashion shades will liven up any room adding a little flavor to the 
decor without overwhelming the room. Make sure your customers choose a lamp that is the right size for their table, considering other objects such as glasses or clocks that also might be kept on it.   


Remember, you are not just selling lamps, but also decorative accessories that help customers complete a room... the finishing touch!

It's easy - get "plugged in" to which room your customer needs to decorate, offer a product line with looks that sell at prices they'll love, and add your knowledge of the home accessory biz!

It’s easy, fun and best of all more profitable when you buy from AHS Lighting.

"Looks that sell with prices that you & your customer will love!"

Monday, August 11, 2014

Three more reasons customers buy

3 Ways to Get NEW Customers to Buy Lamps

 1. To Tell a Story

Do your clients have a love for dogs, horses or the beach? Or perhaps they reminisce about their fabulous bird watching vacation? Let their stories be told through our extensive collection of animal and nature lamps.  If you haven't tried our bird lamps yet, you may want to add a bird pre-pack to your next order as they are our #1 seller!  Allow your customers' passion to SHINE with the right selection of lamps.

2. For Security 
We all feel safer with the lights on and know that light deters home break-ins. So whether your customer is interested in a floor lamp for maximum brightness, an accent lamp for subtle illumination or a classic night light for minimal radiance, you should carry a selection to draw new customers to your store.

3. To Be Festive
Show some holiday cheer without breaking the budget. Customers LOVE to decorate for the holidays, and now you're able to give them a Holiday/Everyday shade package - 1 shade for holiday and 1 for everyday - all for one low price!

Listen to your customers, find out what they need or want, then review your inventory. Ask yourself:  Does your selection reflect the many reasons new customers buy lamps from you?
 
If your inventory selection is in line with your customers wishes, then pat yourself on the back for truly knowing how to attract new customers.  Looking for more ideas? Simply re-merchandise and create vignettes that reflect your customers changing interests. 

Use our summer supplement to spot upcoming trends and to check out our New Products. See where you can provide lighting solutions and check off a few more reasons why a new customer should buy a lamp from you.

New nightlights - click to view all designs.

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Identifying your customers wants and coordinating your inventory to match their interests is an art. Choosing a reliable source with a broad and diverse product line is a smart decision that will make buying easier, creating results that are Simply Brilliant!
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sim·ply
ˈsimplē/
adverb

1. in a straightforward or plain manner.
2. without any question

bril·liant
ˈbrilyənt/
adjective
 1.  (of light or color) very bright and radiant.
 2.  exceptionally clever or talented.