temperatures drop, leaves fall, days shorten, animals store food, farmers harvest their crops.
Take your lead from Mother Nature and apply her lessons
to the lamp business. Capitalize on this time of transition and preparation to harvest your crops: CUSTOMERS and SALES.
~ TRANSITION ~
Give your store a new look. "Autumnize" your displays with a warm fall look and new products that complement the season. Select products that use materials like burlap and raffia; fall colors including oranges, browns, copper; feature themes such as homespun, rustic and traditional.
Stock up on Holiday / Everyday Lamp Shade Packages to give your customers a simple seasonal change with a year round style option.
~ PREPARATION CHECKLIST ~
Get Ready for 4th Quarter Lighting Sales
___ Reorder best sellers
___ Select new fall products and styles
Focus on brighter lighting as the days become shorter:
___ Check and order light bulb inventory
Leave your lights ON! so customers can window shop at night, but remember:
___ Check in-store overhead and task lights for burned out bulbs
___ Check lamp displays for any burned out or dusty bulbs
Prepare your store for holiday requests, but surprise customers with versatility:
___ Create a feature display of Holiday/Everyday Lamp & Shade Packages
IDEAS on HOW TO HARVEST THE CROP,
YOUR CUSTOMERS
- Host an Autumn Fest Decorating Workshop with design tips.
- Send an email to your customer list, featuring new products.
- Organize a Holiday Open House for local decorators and best customers.
AND WATCH YOUR SALES GROW!
