Shhh.......Do you hear the sound of
lamps selling?
You should, as 14 million dollars of
lamps per day are sold at the retail level. Home
Accents Today estimates the portable lamp business
to be $5.2 billion in 2014. You heard me $5.2 billion. I
know you are listening now!
The question is, are you getting your
share of the pie? Lamp sales may not be sexy but they sure can
generate sales and profits for your store. So, how do you sell more
lamps to become a bigger factor in this multi-billion dollar
industry? Here are some quick tips:
- MERCHANDISE: Use novelty and accent lamps to help merchandise your store vignettes. Our bird lamps work well in many retail environments from gift shops to garden stores
- ILLUMINATE: Use table and floor lamps to sell other merchandise by better illuminating particular areas and products.
- DUAL PURPOSE: Emphasize that lamps have a both a functional and decorative purpose, appealing to almost everyone due to their practicality and aesthetic appeal in homes and workplaces.
- GENERATION Y: Expand your reach by selling to Millenials. Show our selection of fun fashion-forward shades, such as the bold and whimsical chevron shade to help capture Generation Y buyers.
- TURN ON THE LIGHT! This might sound pretty basic but keeping your lamps lit will help increase sales. Always have a supply of bulbs on hand in case one burns out.
So, let's get going... stock more
lamps, turn them on and LISTEN to the sound of increased sales while
tasting a bigger piece of the $5.2 billion pie!!!
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