HOW TO GET YOUR BUSINESS IN SHAPE

Now's the time!

It's not surprising that the #1 New Year resolution for Americans is “to get in shape”. Being fit and healthy has many rewards such as increased energy, improved stamina and greater zing!

 

Why not apply this to your business? 

 

Just like you, your business needs a new burst of energy every now and then. Your "healthy" efforts may even result in a financial boost through increased sales!!!

If a business “work out” plan was not one of your 2015 SMART goals (click to read article), here are some quick tips to get your lighting or gift store business in shape:

 

EVALUATE:  
Step back and look at your floor plan from your customer's perspective.

___ Is it easy for your customers to find what they need? Does it flow?
___ Is there adequate aisle space for movement? 
___ Is there a logical, yet creative pattern to your layout?
___ What can you do to make the shopping experience better for your customer?

 

UPDATE:  
Take a look at your store as though you are preparing for a photo shoot. Customers respond to something new even if it's simply re-merchandising and moving things around. They will get excited to come in to see what you have done and will probably notice something “new” whether it is or not!

___ Is it time for a new coat of paint?
___ Move lighting to focus on new products and different areas.
___ Plan for upcoming renovations if needed.

 

REFRESH: 
To keep customers coming back, you must introduce fresh merchandise. Shoppers love to discover the newest and latest items and be the first on the block to have one!

___ Make room for new products, lamps or shades purchased at market.
___ Develop a marketing plan to let customers know about new items.
___ Feature new products in windows and high traffic areas.
___ Inform staff on the features and benefits of new items.

 

IMPROVE: 
No matter how good we are at our business, we can always be better, especially when it comes to customer service.

___ Improve customer satisfaction: use an informal survey.
___Provide better info: Review signage, hang tags, etc.
___Implement a Customer First policy: set up staff training date to practice responses to most frequent customer questions.

 

ENERGIZE: 
Most of us love to be in the know and most love a party!

___ Organize your calendar of events for 2015! Maybe host an interior decorating class or room makeover workshop.
___ Keep customers excited with ongoing store news - personal and product updates through email, Facebook, Twitter. Help customers get to know you better!


Whether a personal or business goal, getting or staying in shape and developing a realistic plan are critical to a healthy future – physically, mentally and financially!  

Get started on your business' work-out plan TODAY!
It's never too late. 

Need help with ideas or implementing your marketing goals, contact AGS Business Development Solutions, marketing partner for AHS Lighting.